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Case Studies

The Emails of Success/ From a Start-up to a Market Leader

BUSINESS CASE


  • Ecommerce
As a start-up, the company needed human resources to develop and expand their platform. Therefore, the organisation decided to start collaborating with Proxiad Bulgaria,  a trustworthy provider of software solutions with and a long-term partner on the road to success with 10+ years of experience in the ITO domain.

Customer Profile

The company was founded in 2010. It is an all-in-one solution to send, track, and deliver both marketing and transactional emails. Its cloud-based infrastructure is unique and highly scalable with a proprietary technology that optimises email deliverability. The platform can be accessed either via an easy-to-use online drag-and-drop interface or via APIs that allow developers to integrate its features within their online app or service, or its sophisticated SMTP relay.

Today the company has offices worldwide (including Paris, London, Berlin and New York) and 100K+ clients and partners across the 150 countries.

About the project

The project started when the company was still a start-up with only a few people on board. The project has been developing and growing ever since. Nowadays, the platform is among the leaders in the market, and the team that works on it is constantly increasing.

Benefits

development we have, the email marketing platform succeeded in growing and developing the start-up with their own dedicated team within Proxiad operating in a microclimate that incorporates the company’s corporate culture.

Solution

The team started small and grew gradually to its current size of about 40 people with a relatively complex structure. Briefly put, the team is divided in 2 – developers and support.

Developers:



    • PHP developers:

    • Free Pascal and Delphi developers

    • Go Lang developers




Support team:

  • Head of the Support – leads the teams in Sofia, Vietnam, and Canada



  • Level 1 & 2 Agents:

  • API Support

  • API Customer Experts


Project managers:

  • API project manager

  • Partners and integrations Project manager

  • Project manager Mailjet app

  • Consultants/Account Managers

  • Compliance Specialists

Technologies

PHP 5.6, Zend framework 2, react js, PGP message queue

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